Good-bye, advertising. Hello, results!

Meet Miguel

He manages a food business.

He thinks the recession is lasting way too long.

He needs to boost sales, but doesn’t know how.

Mueve el scroll

He doesn’t want to spend money on advertising

But he doesn’t want to stand by and twiddle his thumbs either. He wants to show that his products are great, and that he can compete among the best.

We went to meet him. We listened to him and spoke to his clients

Then we set to work.

This is what we did.
We took his sales experience and transformed it into a direct marketing campaign.

Mass, indiscriminate advertising messages don’t work anymore.
We need new tools to capture consumers’ attention. So how do we do it? We personalise the message, giving clients specific information that they’re really interested in.
We create a database using their tastes and preferences. This tool will allow us to create specific campaigns.
We took his good taste, and applied it to the design, including the website.

If you don’t have a web presence, you don’t exist.
70% of the Spanish population uses the internet to look for information about products and where to buy them. What’s more, 6 out of 10 access the internet via a mobile device.
That’s why your website needs to be dynamic, attractive and accessible via any mobile device. It needs to be set up for e-commerce, and differentiate itself using innovative design elements that the competition doesn’t.
We take advantage of his generosity to create a Loyalty Program.

Getting clients is difficult. Retaining those clients is even harder.

The market is full of tempting offers and aggressive campaigns. That’s why you need to offer your clients something different.

One option is to offer a loyalty program. Offering occasional discounts on some products or services, creating promotions that are advantageous to only the best clients, and giving freebies on specific dates, are some examples.
Corsino is a nice guy, so we let him shine on social networks.

Eight out of ten internet users use a social network.

Social networks have changed the way we relate. Showing up is a must, but with a clear, well-defined strategy. You need to listen to, analyze and understand clients’ needs and tastes, provide them with useful information, and, sure why not, raise a smile now and then.

The bottom line: creating a solid community where experience and knowledge can be shared.

Now Miguel’s happy

The results are in, and sales are on the up.

Now he can say:

Good-bye, advertising. Hello, results!

The secret?

We’re people who enjoy making your projects a success. We do this using branding, content marketing and new technologies with the aim of telling the world who you are and what you do.

Now is the time to say:

Good-bye, advertising. Hello, results!

The home team
Jesús A. Domingo

An advertising and PR graduate with various qualifications in marketing and e-commerce, he’s worked as a creative in major advertising agencies in Barcelona, Valladolid, Santa Cruz de Tenerife and Gijón where he’s worked as Art and Creative Director.

He’s orchestrated campaigns for HC Hidrocantábrico, TeleCable, Ternera Asturiana, Central Lechera Asturiana, The Canarian Government and ThyssenKrupp, among others.

After 15 years learning the nitty gritty from the major players in the world of creativity and advertising, in 2013 he decided to create his own company, deOtraForma (“anotherWay”) based on a new creative model that meets companies’ communication needs.
Gabriel Gallego

Desde el mes de marzo de 2015, Gabriel trabaja en el estudio como director de arte junior. Su excelente formación academica y el entusiasmo que demuestra en todos los proyectos, lo convierten en una pieza importante en nuestro equipo. Entre sus habilidades destaca la gran capacidad de trabajo y su pasión para el manejo de programas de edición de video

And always theres is a good coffe for friends

For those who decide not to remain with their arms crossed and looking for new alternatives to boost their businesses. Customers, who do not want a simple promotion but looking for results. Thank you for trusting us.